Pay Per Click (PPC) Advertising is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.
With the help of the search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Determining cost per click
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising factors that often play into Pay Per Click campaigns include the target's interest, intent, location, and the day and time that they are browsing.
Writing Ad Content That Converts
Once your ideal keywords for your business have been defined, the next step is to produce ad content that will compel your customers to learn more about what your company is offering. We've written lots of advertisements through Pay Per Click Advertising that consistently achieve conversion rates while your cost are keeped down. We take full advantage of Google's new Quality Score (Google AdWords) system to save you money while never compromising your audience reach.
