Copywriting is the use of words to promote a person, business, opinion or idea. Although the word 'copy' may be applied to any content intended for printing (as in the body of a newspaper article or book), the term 'copywriter' is generally limited to such promotional situations, regardless of media (website, advertisements for print, television, radio or other media).
Writing effective copy over the Internet is the art of creating meaning through words. We are constantly surrounded by messages, but it isn't until you try to create a clear, powerful or compelling message that you realise there is a lot more to copywriting than at first appears.
Basically, content written for the web should be as short as possible and as simple as possible.
Content Development
Content is what draws people to our communication. Great copywriting succeeds in communicating our message and calls for action.
People scan text on a web page rather than read every word we therefore, present text to make perfect sense during a scan. SEO (Search Engine Optimization) can also help search engines index your pages and place your information prominently during a search.
Writing headlines in a print campaign to appeal to peoples' emotions in as few words as possible, that is the secret of first-class copywriting.
Talk to your customers
The web is one big conversation and communication platform, is the key to gaining clients. You need to build a relationship with your clients through your site's copywrite. We can help to create communication for your company and help start the conversation with your customers.
